March 08, 2017 3 min read 0 Comments


Porn has been around for a very, very long time, and it's not going away anytime soon... So if we can't eliminate, we help. That was my goal — why can't I be there to at least give the people who are already there [onPornhub] some good information, some reality checks rather than just basing it on the fantasy?Dr. Laurie Betito (1)

PornHub and Chill

Some say the internet was invented to exchange research between computers. Sure — “research

Not surprisingly, PornHub is one of the most visited sites in Canada — one spot behind Netflix and two behind Twitter (2). It gets more traffic than Amazon, Ebay, Tumblr, Linkedin...you get the idea. That’s a lot of cleared browser histories.

Canada holds its own at 4th place globally in per capita page views (hold applause). If you’re curious, “Lesbian” is the most searched for term in all Canadian provinces except in Quebec, where the top search is, if you can believe it, “Quebec” (3).

 

Using Porn for Good?

PornHub is the world’s largest distributor of porn and therefore the leader in a highly controversial industry. In February, they launched PornHub’s Sexual Wellness Center, with information on a wide range of topics pertaining to love, sexuality and health.

Topics include anatomy, STDs, STIs, and general reproductive health. There’s information about building relationships, sex tech, and sexuality research.

 

What’s Wellness Got to Do With Porn?

The site’s director, Dr. Laurie Betito, a Montreal-based clinical psychologist, saw the opportunity to counter some of the concerning consequences of free, prolific porn, to “create a place where information pertaining to the physical, psychological, and even the mostintimate aspects of sex is available to all.” (4) That’s a welcome voice on a site that offers the opposite - misleading and even sometimes harmful depictions of sex and sexual norms. I’m all for a bit more reality in the land of fantasy.

How the wellness content evolves and is distributed will be the true test — is this a deliberate PR act, or a genuine education initiative? Porn-addicted teenagers need to understand that what they see and find “entertaining” is not what to necessarily do (FYI this strategy can go terribly, terribly, awry). As most of us are aware, you can’t cut out body parts and just skip to the money shot in real life.

 

Wellness + Porn: Where Help Is Needed Most

As industry leaders, PornHub has the opportunity to do something disruptive. However, it’s on their homepage where disruption is needed. I doubt many 16-year-old boys are going to opt for an article on reproductive health instead of clicking on a video of naked people.

So what if they did something really different?

They could create and celebrate a new category of video on their home-page that depicts and celebrates positive sexual norms. It could be called, “Super Sexy Education”, and feature popular porn stars with high production value, topless(?!), addressing the camera with intimate but educational messages that lead to “demonstrations” of behaviour in a way that a 16-year-old boy would want to watch.

Intervention requires actively and openly disrupting current behaviour, not posting something in the back and hoping people will stumble across it.

 

nadia kumentas

Questions? Comments? Collaboration ideas? Let's chat!

 

 

Sources:

(1) "PornHub is teaching sex ed and that's a good thing." CBC News. CBC/Radio Canada, 10 Feb. 2017.

(2) "Top sites for all categories in Canada." Top Websites in Canada - SimilarWeb Website Ranking. SimilarWeb, 08 Mar. 2017. 

(3) "Canada’s Top Search Terms."Canada's Top Search Terms. Pornhub Insights, 23 Mar. 2016.

(4) Fessler, Leah. "What's wrong with this picture: Pornhub, the web's biggest porn site, is now teaching sex ed."Quartz. Quartz, 05 Feb. 2017.


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